Dear friends,

Margie, Jes and I want share some good news with you. Pinnacle’s Main Store on Bellevue Avenue has been sold to Buckman’s who will consolidate their business in Berks County into the Pinnacle location on Bellevue Avenue and operate under the Buckman's brand and ownership. We are enthusiastic that the business we have worked so hard to build will continue with strong, high quality ownership.

Margie and PJ will continue to operate the Pinnacle clothing and accessories store at Bear Creek.

This is a bittersweet moment for us. We have poured our hearts, minds, and bodies into making Pinnacle Sports a premier snowsports retailer. It will not be the same but we are not disappearing. We will remain intensely involved in snowsports and retail. The store at Bear Creek, selling the HotHedz Bootpress, and my Chairmanship of the National Ski and Snowboard Retailers Association are going to keep us hopping.

We believe this is a good move for Pinnacle, Buckman's, our employees, customers and snowsports in our region. Your patronage and support helped us build Pinnacle into a premier snow sports retailer. For that we are very grateful.

Please be assured that Gift Cards, Gift Certificates, and Season Rental Prepays are not in jeopardy. Gift Cards and Certificates will be honored at Buckman’s Reading store AND at Pinnacle’s Bear Creek store. Prepaid Season Rentals will be honored at Buckman’s Reading store.

If you have any questions about this transition, please feel welcomed to call, email or see me so that we can be sure you have the best and most accurate information.

With sincere thanks for all your support,
PJ, Jes and Margie

FAQ's:
Q: Will Buckman’s keep the West Lawn store open?
A: No. They are moving to Pinnacle’s Bellevue Avenue location.

Q: Is Pinnacle going out of business?
A: No. We will be focusing on our Bear Creek operation.

Q: Will Pinnacle carry skis and snowboards at Bear Creek?
A: No. We will focus on having an excellent collection of clothing and accessories.

Q: What can I do with my Pinnacle Gift Cards?
A: Your Gift Cards will be honored at Buckman’s Reading store and at Pinnacle’s Bear Creek store.

Q: How do we get in touch with Pinnacle?
A: Our new office and warehouse address is 200 E Bellevue Ave. Reading, PA 19605 (Just a block from our old location.)

Phone 610-921-2372 (just one digit away from our old number.)